Baby Rolls-Royce Renderings

Rolls Royce will add a new model to the Phantom line-up in 2010. The RR4 will be placed between between cheaper Bentley Continentals and the super-luxury models from Rolls and Maybach and will come to compete with models like Mercedes S-Class. In UK it will be priced at around £170,000.

It will be longer than the BMW 7-Series, and first it will be launched only as a sedan; but coupe and convertible might also see production, just like its bigger brother.

Bentley vs Rolls Royce vs Maybach

1. Bentley Arnage R
MSRP: $221,990

Base Engine: 6.8 Liter Twin Turbo V8
Horsepower: 450 hp @ 4100 rpm
Torque: 645 ft-lbs. @ 1800 rpm
Standard Transmission: 6 Speed Automatic
Gas Mileage: 11/16
Driven Wheels: RWD
Curb Weight: 5699 lbs.








2. Rolls Royce Phantom
MSRP: $333,350


Base Engine: 6.75 V12
Horsepower: 453 hp @ 5350 rpm
Torque: 531 ft-lbs. @ 3500 rpm
Standard Transmission: 6 Speed Automatic
Gas Mileage: 12.19
Driven Wheels: RWD
Curb Weight: 5798 lbs.








3. Maybach 57
MSRP: $335,500


Base Engine: 5.5 Liter V12
Horsepower: 543 hp @ 5250 rpm
Torque: 664 ft-lbs. 2300 @ rpm
Standard Transmission: 5 Speed Automatic
Gas Mileage: 10/16
Driven Wheels: RWD
Curb Weight: 6050 lbs.

Phantom Coupe sold out already

olls Royce has been on a roll of late, with a 25-percent increase in global production in 2007, and the gorgeous new Phantom Coupe ready to add to last year's record totals. Since the official announcement of the ultra-luxury two-door, 200 orders have already been taken, which represents all production for 2008. Even more impressive is the fact that two-thirds of the orders come from customers who have never before owned a Rolls. It doesn't hurt that the Phantom Coupe's Drophead sibling is sold out through summer 2009, which means the fixed-top Phantom has little short-term competition on the show floor.

2009 Rolls Royce Phantom Coupe

Rolls Royce will unveil at the Geneva Motor Show the Coupe version of the luxury sedan Phantom. The Phantom Coupe version comes two years after the unveiling of the 101EX Concept unveiled in 2006. Production of the new Coupe will begin at Goodwood in the summer.


The Phantom Coupe is powered by a 6.75-litre V12 that produces 453 bhp, 720 Nm of torque and has segment-leading fuel economy. A 25 per cent increase in fuel capacity, compared to the Drophead Coupé, adds significant driving range. Agile, fast, long-legged and virtually silent, the Phantom Coupé allows both driver and passengers to emerge unruffled, even after an all-day run.


At the core of the Phantom Coupé is an advanced aluminium chassis, perhaps the single most significant component in delivering the marque’s legendary refinement. Lightweight and exceptionally strong, it impacts positively on ride comfort, handling and safety. Hand made, it requires over 130 meters of welding to create each body.

Press release

Rolls-Royce Motor Cars will unveil its new Phantom Coupé at the 78th International Geneva Motor Show on Tuesday, 4 March 2008. Production of the new car will start at Goodwood in the summer of 2008.

The Coupé is the most driver-orientated model in the Phantom line. A number of subtle but significant modifications have been made that change its character. It is noticeably more dynamic, whilst still offering incredible levels of comfort.

Marrying cutting-edge technology with a beautifully proportioned, muscular body that exudes power and style, it incorporates timeless Rolls-Royce design cues in an utterly contemporary manner.

Designed to cover great distances effortlessly, the Coupé is the perfect choice for a transcontinental trip. Power is provided by the Phantom’s 6.75-litre V12 that produces 453 bhp, 720 Nm of torque and has segment-leading fuel economy. A 25 per cent increase in fuel capacity, compared to the Drophead Coupé, adds significant driving range. Agile, fast, long-legged and virtually silent, the Phantom Coupé allows both driver and passengers to emerge unruffled, even after an all-day run.

Rolls-Royce Motor Cars Chief Designer, Ian Cameron, said “Rolls-Royce has always been about pace, performance and style. For the Coupé design we gave the quintessential Rolls-Royce design a dynamic twist. This adds a sense of drama to the outstanding engineering and drivability that are fundamentals of Rolls-Royce cars. The dynamic drive of the Phantom has always come as a surprise to customers and the Coupé takes it one step further.”



The Phantom Coupé features rear-hinged coach doors which add considerably to the ease of access to the rear lounge seats as well as to the overall aesthetics. Crucially, they aid the overall stiffness of the body as the rear hinged doors allow for an uninterrupted A-pillar helping to make this the most torsionally rigid Rolls-Royce ever. A brushed steel finish of A-pillar and bonnet, as seen for the first time on 100EX, is also available for the Coupé.

At the rear is a spacious picnic boot. A split tail compartment that opens in two parts, gives easy access to 395 litres of space. The lower tailgate also provides a comfortable seating platform for two adults when lowered.

At the core of the Phantom Coupé is an advanced aluminium chassis, perhaps the single most significant component in delivering the marque’s legendary refinement. Lightweight and exceptionally strong, it impacts positively on ride comfort, handling and safety. Hand made, it requires over 130 meters of welding to create each body.


Rolls-Royce Motor Cars Chairman and Chief Executive, Ian Robertson, said, “The Coupé has been designed and engineered to be the most dynamic interpretation of our values. Our 2007 sales figures illustrate how successful the entire model range has been with an increase of 25 per cent over the previous year.”

Baby Rolls Royce will come to help sales

Rolls Royce is currently sealing 2000 units a year; but in the next year they are expected to grow with 25%. The main reason is the strong demand for its Phantom Drophead Coupe which was launched this year. But in the next three years the company wants to double its sales. To do this they will launch a new smaller car towards the end of 2009. Dubbed the baby Rolls, the saloon will be priced at £160,000 to £180,000, which is £70,000 to £90,000 less than the Phantom and in the same price bracket as the Bentley Continental

The company says that it has yet to experience any impact from the credit squeeze. Ian Robertson, Rolls-Royce’s managing director, said that the danger is not so much in the spending power of its customers, who are generally very wealthy, but in sentiment. “In the Florida region, we didn’t sell a car for six or seven weeks after Hurricane Katrina. I think people didn’t feel it was right,” Mr Robertson said.

JD Power, the automotive analysis company, is tipping the top-end luxury market to be weaker next year because of the credit crunch, while 2009 is predicted to be flat and 2010 a year of modest growth. It adds, however, that the market is hugely swayed by new products, because there are relatively few models to buy, so the baby Rolls is expected to be very influential in shaping the market

Rolls Royce crash

Rolls-Royce diminishes the brand: Tungsten

Rolls-Royce has announced a special edition of the Phantom, to be called the Tungsten. At least six of the model are headed to the lands of Arabian oil wealth, complete with dark paint similar to that of the 101EX concept car and new seven-spoke wheels, just like the concept car.

It’s the same way that they’ve sold Chevy’s for years. Take a model that’s been on the market for a while, doll it up with a few cosmetic extras, call it a special edition and wait for the suckers to walk in the showroom door.

The suckers, in this case, will get “Smoke Grey” leather with navy accents, Rosewood veneer, and metallic trim to accent the instrument panel. But the real specialty of this special is roof that uses fiber-optic lights to create a simulated star-filled sky on the headliner above the back seat – sorta like those lights they put in the Escalade stretch limos.

You also get silver key fobs.

Of course, tarting up a car was never beneath the Rolls-Royce brand. Rolls-Royce used to do it regularly for Indian maharajas’ and created some of the most garish concoctions on four wheels (and, in at least one instance, six). And, in reality, the Tungsten Rolls-Royce isn’t particularly garish. A car in multiple shades of grey can’t be garish. Actually, it looks rather good.

But there’s something demeaning about selling a brand so lofty as Rolls-Royce, so lofty that it’s usually called a “marquee,” in the same fashion that pedestrian carmakers use to move “the iron.” The whole essence of Rolls-Royce is class, at least in appearance if not reality.

But, no. BMW has adopted for Rolls-Royce the marketing tactic of the Town Car: signature editions.

No class, there.